A volunteer promotional campaign has been going on ARY news since sugar has become rare from stores. I don’t feel this acceptable to boycott such an essential and important chemical substance from your life, sugar is not something like your cosmetics, cold drink or fast food to avoid, it is a very basic part of everyday diet, we cant boycott that simply because it does not matters that much, we hardly use a pound of sugar a day in tea and coffee or in sweet dishes.
But meethai, a part of Pakistani culture is using a huge amount of sugar and you must have been noticing that our sweet sellers are raising their price list with every passing day and it’s not just an addition of few rupees but they are increasing them like multiplication. If you pay attention to their ingredients and quality standards than you would find that it’s all mafia, what the hell they have made an ordinary snack into a royal luxurious item, why the hell they sell sweets in cuffed cotton suits, are they supposed to work as HR managers or have anyone told them that hygiene means pressed white clothes? I just don’t have objection over their dressing in fact everybody should wear tidy clothes but I am angry about over all situation. They claim that their prices are high because they use animal fat commonly known as desi or aslee ghee, but is there any justification behind selling barfi, pay-tha, qala-qand and ladoo etc for the same high prices of about three hundred rupees per kilogram? And amazingly there’s no competition among them, a seller in a dark corner of Korangi area has the same price of what a person is selling his high quality branded sweets in a posh mall of Karachi, there is no difference what ever they sell, but they have almost same standards over price.
No doubt we lack a proper check and balance plus price control authority in our system but there must be a level of ethics, I am not supposed to sell silver at the rate of gold because it’s not possible, I mean my common sense and my moral wouldn’t allow me but their bulging bellies are getting hungry with leaps and bounds.
Plus our public has no control over their demands, meethia is not as essential as sugar and milk, we can easily boycott it and by doing so we can achieve two goals with a single arrow, it will not only help reduce the sugar crisis but this boycott will control meethai mafia aswell.
I request you people to avoid sticky boxes of gulab jamun and chamcham next time you visit your neighborhood wedding and give them chocolates instead. Change the trend, and mark your change on your society, boycott meethai!